1. Research and show images of six different examples of type in different places that use the same - or similar typefaces. Describe what they are and where you found them.
These fonts both come from disaster movies and both use a similar impact style font, the san andreas font is slightly thinner and they have different graphics layered onto them. However they both share bold lettering and dramatic spacing, though because the san andreas film is a high profile hollywood disaster movie this effect is extended further than the disney film.
I found these images on google images.
These two fonts are similar and it might be because they are both trying to express style and elegance through the thin ascenders and long x height.
I found these images on google images.
These two fonts are similar - they both have the slanted design in their font and brand as well as and thick eye catching lettering. This font might be to indicate speed and friendliness, furthermore the colours used are in bright contrast and both are easy to spot, the colours used for both fonts might be seen as friendly and exciting.
I found these images on google images.
2. Distinction between typeface and font:
A typeface is the design of an alphabet, the crafting of every individual part of the words and letters i.e. their serifs, x height, ascenders, descenders ect. This all together makes a typeface, this can be arial or garamond for example. However a font is a subset of that typeface, it is in the same style but it is done in a different way e.g. bold arial or italic garamond.
3. difference between serif and sans serif:
A serif is a semi structural detail often used for decoration in parts of letters and symbols. A good example of this might be the times new roman font which utilizes many decorative serifs.
On the other hand a sans serif font has none of these decorations and might look more plain than a serif font, an example of this might be ariel.
4. Generate a short word that can be used to show the following parts of a typeface:
Powerfully - This was originally in pinyon script font but blogger doesnt support this font so i have to present it like this. This is also the reason for the unedited pictures becuase blogger doesnt support cropping either.
Ascender - p
Descender - y
X-height - the whole word
Serif - P
Upper case - P
Lower case - F
Point size - the whole word
Ligature - R&F
Baseline - power
5. This image illustrates the estimo type family.
6. The difference between kerning and tracking:
Kerning is a tool for adding or taking away space between pairs of characters. The tracking tool lets you loosen or tighten a block of text.
You can do it on indesign through a tool in the top left of this screenshot.
7. Find out and explain leading, write a blog post that includes a screenshot of how you can do this in indesign. Use images to illustrate your discoveries.
Negative leading refers to less than normal spacing in fonts and text, positive leading refers to more than normal spacing in fonts and text. It is often used to create dramatic visual impact in headlines, advertisements, posters, etc. This tool is most often utilised through software like Adobe PageMaker, Adobe indesign, or Quark'Xpress.
8. Explain what a grid is
Two kinds of grid are available on indesign: a baseline grid for aligning text and a document grid for aligning objects. These tools can help you space a project correctly to make it look professional and neat. On the screen a baseline grid resembles ruled notebook paper and a document grid resembles graph paper. You can customize both of the grids, this makes them flexible and the customisation is easy to use.
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