comparison of creative briefs
This musical brief is done in a formal manner, the writer gets straight to the point introducing their client briefly and then immediately getting into the details of what they need and the details of this. The author doesn't bother trying to big up their client they just get straight to the details of what is needed in the brief expecting the reader to do their own research. Its as if there is no question that the reader will sign up to do the project. It was clearly written by a supportive worker for the musician in contrast to the other brief that could have been written by anyone in the pet support industry.
Both briefs get into the fine detail of what is needed for the project highlighting everything and anything that could be overlooked. This is to prevent any misunderstanding and to make sure the product created is as close to the client's vision as possible. In this way they are both good briefs but you might say that the music brief is less stylised than the pet brief. This brief has a manner and tone to it which might suggest more thought was put into it's presentation. Furthermore the pet brief looks better because of it's font and colour scheme which is clearly designed to fit with the tone of the brief. In this way it is arguably designed better than the musical brief.
However a major error in the pet brief is the lack of any specified deadlines for when the project needs to be finished. It is possible that this was included in a separate document but it isn't on the brief. This is unprofessional and poor.
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