Primary research on posters

This is the famous poster used for the award winning film pulp fiction, it would've been shown in most of the current cinemas since it was so critically acclaimed. It is also sold in current branch stores like HMV and other retail shops that distribute DVD. The poster is designed to look like an old fashioned short story magazine, this is where the term "pulp fiction" originates - it was a byword for old fiction magazines. The poster's font is in the style of these old magazines and the poster's colour scheme imitates this as well with striking yellows and reds attracting attention. Furthermore because Uma Thurman is looking directly at the viewer of the poster the illusion that she is looking directly at the individual is created when of course she isn't. This is likely to attract more customers since feels more personal in addition parts of the poster are whited out in a realistic attempt to make it look faded and old and this enhances the artistic merits of the poster.
Its size is probably quad.
The poster is probably relatively economical because of the relative lack of detail in comparison to for example the star wars posters which have a crazy variety of colour and detail.

Inherent vice is similar to pulp fiction in ways, it's bonkers storyline and well made characters resemble the previous film. But the posters are very different. 

Inherent vice is presented in the neon blurs of the 1980s, it would've likely been shown in most cinemas and it is in most shops selling DVD such as HMV. 

There is a great deal of complexity in this poster, this combined with the excessive use of colour means it isn't very economical but it does a good job of portraying the film to the viewer. We know who the main character is and the supporting cast around him. The imagery suggests and tantalises on details and plot points allowing you to make your own interpretation. This is in stark contrast to the pulp fiction poster which only shows one character and none of the storyline behind it. 

The poster's size is one sheet.